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City of Houston
Office of Mayor Annise Parker
FOR IMMEDIATE RELEASE
| Contact: Janice Evans-Davis
Retail Task Force Releases Final Report
The panel Mayor Parker created in January 2013 to develop recommendations for increasing shopping options in Downtown Houston has released its final report. The plan presented by the Downtown Retail Task Force envisions Dallas Street serving as the commercial spine of a downtown shopping district that would extend from Milam to La Branch.
“Increasing the amount and quality of downtown shopping will enhance the economic vitality of the entire city,” said Mayor Annise Parker. “This report details how we can build a healthy, vibrant mixed-use downtown shopping district. Coordination between my office, the Downtown District and Downtown Redevelopment Authority will be crucial to achieve the vision.”
Dallas Street was selected because of its proximity to the dense office population in the southwest quadrant of downtown and to residential growth areas to the south and east. It is also near the George R. Brown Convention Center, seven existing hotels, two new hotels in development, Minute Maid Park, Toyota Center, Discovery Green and public transportation, all of which can help support increased retail shopping options.
Dallas and adjacent streets Main and San Jacinto also already have the only concentration of existing downtown street level shopping at The Shops at Houston Center and GreenStreet, formerly known as The Pavilions. Both properties are critical components of an expanded shopping district and have potential to add more soft goods, restaurant and entertainment-focused retail to their projects.
Although it will be a challenge to convert/develop existing properties along Dallas into retail space, the task force believes that this area has the highest amount of potential leasable retail space in the downtown market—approximately 325,000 square feet of retail space has been identified.
“Density, critical mass and co-tenancy are essential in creating a successful retail environment,” said Downtown Retail Task Force Chair Fred Griffin, Chairman of Griffin Partners. “The task force, supported by past studies and the potential for concentration of shopping activity, determined that efforts be focused on transforming Dallas into a pedestrian-oriented retail street by improving the streetscape and providing financial assistance to property owners to attract retailers. We expect improvements to building facades, in order to enhance retailing, will also be needed.”
The task force’s report details twelve recommendations as a path forward to ensure the evolution of shopping in Downtown:
The implementation timeline is as follows:
September 2013 Task Force recommendations are released
Members of the task force included Jonathan Brinsden with Midway, owner of GreenStreet; George Levan, President of Crosspoint Properties; Doug Kelly with 1110 Main Partners LP; The Finger Companies’ Marvy Finger; Dawn Ullrich, President of Houston First Corporation; Ed Wulfe of Wulfe & Co; Xavier Pena and Deborah Keyser of the Downtown Redevelopment Authority; and the Downtown District’s Bob Eury. Also on the task force was Andrew F. Icken, Chief Development Office of the City of Houston, who serves as liaison to the Mayor’s Office.
The Retail Task Force's full report is available here.